Social Responsibility Market TrendSights Analysis Understanding the issues and impacts of socially responsible consumption

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TrendSights Analysis Social Responsibility
Understanding the issues and impacts of socially
responsible consumption


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TrendSights Analysis Social Responsibility
Understanding the issues and impacts of socially
responsible consumption

• TrendSights Analysis Social Responsibility
  Market " provides insight into how brands and
  consumers are placing more emphasis on ethics to
  benefit brands, consumers, and workers throughout
  the supply chain. Brands can use this trend to
  grow sales by positioning themselves as the
  solution to consumers who want luxurious,
  high-quality products that positively impacts the
  communities they operate in throughout the world.
  
• Social Responsibility has been a growing trend in
  the FMCG market in recent years as manufacturers,
  suppliers, brands, and consumers strive to limit
  the negative economic, social, and political
  effects caused by their actions. It is
  increasingly driven by consumer demand for brands
  that "the right thing" and their desire to live a
  more ethical lifestyle that they believe benefits
  their personal wellbeing. As a result, brands
  have been trying to reposition themselves and
  their products as more ethical to appeal to
  discerning consumers that want high-quality FMCG
  goods that are more responsible to the
  environment, workers, and communities. This is
  especially influential for the food,
  non-alcoholic drinks, alcoholic drinks, personal
  care, and pet care categories.
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  h.com/trendsights-analysis-social-responsibility-u
  nderstanding-the-issues-and-impacts-of-socially-re
  sponsible-consumption-market-report.html

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TrendSights Analysis Social Responsibility
Understanding the issues and impacts of socially
responsible consumption

• Key Findings
• Women are the gender most influenced by this
  trend 62 of global female consumers find
  products with ethical attributes appealing.
• The key age group for this trend is 18-34 year
  olds, with 61 of them finding these products
  appealing.
• 21 of global consumers believe that food with
  ethical credentials is better quality and more
  premium than non-ethical alternatives.
• 70 of Latin American consumers have favorable
  perceptions of products with ethical claims,
  compared to 49 of North Americans.
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TrendSights Analysis Social Responsibility
Understanding the issues and impacts of socially
responsible consumption

• Your key questions answered
• How relevant is Social Responsibility to my
  market?
• What does Social Responsibility mean to my
  category?
• What trends are driving and limiting Social
  Responsibility consumption?
• Which Social Responsibility opportunities should
  I target?
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  rch.com/contacts/purchase?rname709722

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TrendSights Analysis Social Responsibility
Understanding the issues and impacts of socially
responsible consumption

• Reasons To Buy
• Understand which audiences, categories, and
  products are most affected by the Social
  Responsibility trend.
• Compare the presence of this trend in each
  industry across the FMCG space and learn what the
  key opportunities are.
• See the actions of brands trying to target the
  best Social Responsibility opportunities and the
  results that they have seen.
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  h.com/contacts/discount?rname709722.

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