How We Built the Maori Tourism Industry Diversity in Maori Tourism

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How We Built the Maori Tourism
IndustryDiversity in Maori Tourism

• 9th Annual AIANTA Conference
• Building Capacity for Tourism Success
• Cherokee, North Carolina
• September 17-19, 2007

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Background

• I have worked in the Heritage Industry since
  1995
  
• Peabody Museum, SHI, ANHC, Fowler Museum, Tribal
  Tours, Project HOOP
  
• I attended graduate school in Anthropology at
  UCLA, where I concentrated on issues surrounding
  cultural tourism
  
• Jan-Feb 2007, I conducted a meet and greet for
  a project in indigenous tourism networking
  sponsored by the National Science Foundation
  

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Shifting Consumer Demands

• Increasing interest in exclusive and boutique
  experiences
  
• Tired of the old formula
• Tourists want to come to know a people and
  their place
  
• Desire for active participation in a cultural
  experience
  

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And now the fun partLearning from Maori examples
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140 Year Legacy
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Whakarewarewa, Maori Village
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Hangi Meal
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Performance
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Innovations Maori I-site
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Waka Tours
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Partnerships in Culture-Based Treks
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Urban Tours
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Natural Landscape-Hells Gate
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Whale Watching Kaikoura
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Family Based Tours and Homestays
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Island Sancturary Lodge/Bird Watching
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Combinations Ko Tane Cultural Experience and
Dinner at Willowbank Wildlife Reserve
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Eco/Culture/Adventure 1 Biking
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Eco/Culture/Adventure 2 Surfing
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Eco/Culture/Adventure 3 Caving
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Eco/Culture/Adventure 4 Hiking/Mountain Climbing
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Eco/Culture/Adventure 5 White Water Rafting
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Eco/Culture/Adventure 7 Sledging
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Maori Corporations and Branding

• Ngai Tahu South Island Diversified Holdings
• Toi Iho, Maori Made trademarking
• Wakatu Incorporated

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Collaborations
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Opportunities

• Building an International Indigenous Community
  Working in Tourism Through the Maori Tourism
  Council and the American Indian Alaska Native
  Tourism Association
• Exchanges for Tourism Professionals I.e.
  leadership, dance groups, interns
  
• Sharing Trade Secrets
• Working Together to Improve Policy
• Business Collaborations I.e. trans pacific tours,
  sharing wholesalers,
  
• marketing costs, training strategies, etc.