Education Expanding Horizons

1
Education Expanding Horizons
Education in India
1

January 2007
THINK INDIA,THINK TIMES
2
Advantage India

• 12th largest GDP in 2003 (http//www.worldbank.org
  /data/databytopic/GDP.pdf)
• Fourth largest nation in terms of purchasing
  power parity (www.geographyiq.com)
• 300 million strong middle class
• Three times more English speaking people in India
  than in the UK
• Disinvestment driven policies in various sectors

3
Education System in India

• The Indian education system is based upon 12
  years of primary and secondary education.
• Secondary Schools are affiliated with Central or
  states boards.
• Indian universities recognize the various 102
  qualifications from different states and all
  India Boards.

4
Higher Education in India

• The higher education system is principally
  divided into three levels namely
• Undergraduate or Bachelors Level (e.g. B.Sc.,
  B.A., B.E., M.B.B.S., L.L.B., etc.)
• Postgraduate or Masters Level (e.g. M.Sc., M.A.,
  M.Tech., M.S., LL.M., etc.)
• Doctoral (Ph.D.)

5
                                               
                                                 

Education in India
7
6
The FiguresEducation in India

• 304 universities and 8,913 higher education
  institutes in the country.
• 18 million graduates in India.
• 6 million Post Graduate students.
• 2.5 million engineering students.
• Over 300,000 qualified nursing personnel.
• Indians have overtaken the number of Chinese
  going to the US to become the largest student
  body.
• 90,000 Indian students go abroad every year to
  further their education.

SourceStatistical Outline of India- 2004-05/
Institute of International Education
7
Government Policies on Education

• India spends 3.8 of its GDP on education
• An estimated 50 increase in Government student
  loans for overseas education
• A move towards privatisation in the Education
  Sector with foreign players coming in The United
  World College at Pune
• Sources (i) Central Statistical Organization,
  National Accounts Statistics -- 1998.ii) Ministry
  of Human Resource Development

8
Overseas Students in USA
9
Foreign Students by Country of Origin in USA
India remains the largest sending country for the
4th consecutive year with a total of 80,466
students, a modest 1 increase over the previous
year's enrollments. This rate of growth is
considerably slower than the double-digit
increases experienced over the past three years
(12 in 2003/04, 23 in 2002/03, and 29 in
2001/02). China has experienced a 1 growth after
a 5 decrease in the previous year.
Source Open Doors 2004/05 report.
10
Foreign Students in the US

• The US is home to 565,039 foreign students.
• This marked the sixth year in a row that America
  hosted more than half a million foreign students.
  
• This year's numbers indicate a leveling off of
  enrollments, after last year's decline of 2.4.
• Indians remain the largest group of international
  students in the US.
• Revenues from foreign students in the US are in
  the range of US 13 billion.
• SourceOpen Doors Report 2005

11
Indian Students Studying Overseas
Sources UK-British Council Australia-IDP
India NZ- NZ Consulate Canada-CEC Delhi Germany-
DAAD Information Point Russia- Russia Centre of
Cultural Affairs
12
Indian Queue for Foreign B-Schools
Business Schools in Europe and the US have
reported huge increases in the number of Indian
applicants.
Harvard, Stanford, London Business School and
INSEAD, have also reported a marked increase in
applicants.
SourceThe Times of India, June 16, 2006
13
Indian Queue for Foreign B-Schools

• The number of Indian students who took the GMAT
  rose by 10.4 .
• Compared to 2000, the number is up by 121.
• The increase in numbers is due to the rapid
  economic growth in India which in turn gives rise
  to a huge need for talented leaders who have the
  knowledge, skills and attributes for global
  management.
• The employment of Indian grads has also been
  positive and this has motivated more applicants
  from India according to Sherry Wallace,
  director (MBA admissions UNC Kenan Flagler)
• China and Korea have also seen a rise in numbers
  but in a smaller proportion.
• Japan has experienced a reversed growth.

SourceThe Times of India, June 16, 2006
14
Potential Size of the Training Market

• The Entrance Examination Training market is
  around US 2 billion in the US and US 200
  million in India.
• This could expand in the future and prove to be a
  lucrative investment option.

15
Revenues from Indian students

• Assuming an average cost of US 14,000 per
  student per year, Indian students generate
  approximately US 336 million in exported
  educational services each year
• Source U.S.Commercial Service India website

16
Main Areas of Demand in the US

• Management Education estimated at US 173
  million(2000-2001)
• Information Technology and Training US 88
  million(2000-2001)
• Source U.S.Commercial Service India website

17
Indian Students Canada Bound

• Total number of international students studying
  in Canada - 1,80,000
• Indian students studying in Canada - 5000 - 7000
• Canada can attract more Indian Students
• Quality Education Degree from Canadian
  universities equivalent to US degrees
• Worldwide recognition
• World-renowned programs in popular fields viz.
  business and engineering
• Affordable tuition and living costs
• Work on campus and off campus up to 20 hours a
  week during school year and fulltime during study
  breaks.

Source Canadian Education Centre Network
India/Department of Foreign Affairs and
International Trade, Canada Association of
Universities and Colleges of Canada. The Economic
Times May 3, 2006.
18
Indian Students Canada Bound
Comparison of tuition and living costs
All figures in US Dollars Costs for public
institutions
Source Canadian Education Centre Network
India/Department of Foreign Affairs and
International Trade, Canada Association of
Universities and Colleges of Canada
19
Indian Students UK Bound

• Indian students going to the UK (2004-05) -
  15,000
• Percentage increase from last year - 8.9
• Costs
• Indian students going to the UK for postgraduates
  courses US 16,280 (approx.)
• Indian students going to the UK for undergraduate
  study US 10,855 (approx.)
• Tuition fees for Arts, Science and Law courses
  US 11,759 - 18,091 (approx.)
• Tuition fees for medicine US 27,143
• Living Expenses US 9,048 - 13,576

• ADVANTAGES
• The UK education system is similar to the Indian
  system
• Bachelors degrees can be earned in three years
• Masters and MBAs are of a one years duration as
  compared to those in USA or Canada thereby
  decreasing costs

20
The Singapore Advantage

• Singapore is fast emerging as Asias premier
  education hub, known for its management
  culinary programmes.
• A year after the Singapore Tourism Board (STB)
  held a career fair in the country, there has been
  an increase in the number of students going to
  the City State for studies.
• Total number of foreign students in Singapore
  approximately 70,000. India ranks in the top 5
  with an annual growth of 21 in 2005, according
  to Kenneth Lim of STPB. (ET 16.10.06)
• For Indian students, Singapore is closer home,
  more comfortable and education is highly
  subsidized.
• After completion most students are granted a
  work permit for another three years. The linkages
  between university and industry were strong
  enough to enable the students to find jobs after
  course completion. Popular Institutes include
• Nanyang Technological University
• AEC Business School
• National University of Singapore
• Singapore Management University
• National Institute of Education
• Singapore Institute of Management
• Leading international universities have also set
  up shop here eg.University of Chicago, Graduate
  School of Business

21
The Singapore Advantage
Fees for various programmes per annum
SG Diploma
2000 Undergraduate
6220-7700 Medicine dentistry
17820 Postgraduate 4370-2500 MBA
10000-81000 The Ministry of Education Tuition
Grant is applicable to UG students at
universities and diploma students at
polytechnics. This means that international
students can study at highly subsidized rates
i.e.65-85 of full tuition fees.
22
Studying in Australia

• From less than 500 in 1990 to 27,000 students in
  2005-06, the Indian student community joins an
  international one consisting of 3,42,000 from
  over 100 countries around the world. Australia
  recorded a 54 increase in Indian students.
• Australia specializes in IT, Biotechnology and
  Management.
• Australias largest institutions are now
  educating almost 54 of overseas IT students.
• The Australian government allows overseas
  students to take up permanent jobs in the
  country immediately on completion of their
  studies.
• Part-time jobs Students can work upto 20 hours
  a week during the academic year and full-time
  during vacations. Unskilled part-time labour
  range from AU 10-AU 50 an hour.
• Top Institutes
• Queensland University of Technology
• University of Canberra
• Macquarie University
• University of Western Sydney
• University of Technology Sydney

23
Studying in New Zealand

• There are more than 1,00,000 international
  students studying in New Zealand
• Over 3000 of them are Indian.
• Educational institutes in NewZealand specialize
  in Biotechnology, cultural biosciences and human
  health at competitive costs.
• Other Biotech related courses offered here are
  Dairy Technology, Veterninary science,
  Agriculture, Horticulture and Forestry.
• The introduction of the Kiwi immigration act has
  made it easier for overseas students to work in
  the country after completing an academic courses
  there.
• Top Institutes
• University of Auckland
• Victoria University of Wellington
• University of Canterbury
• Massey University
• Canterbury

24
Who Are Your Target Audiences?

• Students at different levels School,
  Undergraduate, Graduate
• Parents
• Educational Institutions/Organisations
• Agencies/counsellors

25
Catch Them Early

• Press and Web Advertising
• Participate in Education fairs The Times Group
  International Division can organise International
  Education fairs by country and subject
• Organise a Conference
• Local embassy/consulate
• Work through agents and representatives

26
Press Advertising in India

• The total ad spend in 2005 in India was US 3001
  million, and the largest share of US 1416
  million or 47 went into press ads.
• TV/Cable/Satellite/Video 40
• Outdoor 6.8
• Radio 1.9
• Cinema 2.9
• Internet 0.7
• SourceTAM ADEX 2006

27
Education Advertising in India

• In 2005-06, total Education Advertising in the
  Indian press was to the tune of US 157 million.
• Of this, the TOI group attracted 32 of total ad
  spend.

Source TOI MIS
28
The Times of India For Young Readers

• In October 2006, The Times of India was awarded
  the Young Reader Newspaper of the Year by the
  World Association of Newspapers, for the
  re-launch of its student edition, which achieved
  a 50 per cent increase in circulation after the
  re-launch. The overall impact was to instil
  regular newspaper reading habits among students.
• The Times of India was also awarded the World
  Young Reader Prize in the Newspapers in
  Education category, which honoured its effective
  use of the newspaper as a teaching tool.
• The young reader strategies of the winning
  newspapers will be presented at the 7th World
  Young Reader Conference and Expo to be held in
  Washington D.C. in March 2007.
• Website - http//www.wan-press.org/washington

29
The Times Group Your one stop shop for Education

• The Times Of India is the highest selling English
  morning daily broadsheet in the world, with
  circulation of 2.8 million. (Audit bureau of
  Circulations JJ 2006), Readership - 7,502,000
  (National Readership Survey 2006)
• In its stable is the Education Times, the only
  weekly education supplement in India with 13
  editions and a circulation of over 2 million.
  (Audit Bureau of Circulations JJ 2006).
• The Economic Times is the 2nd highest selling
  business daily in the world. Executive Courses
  can be advertised in the same.
• Advertisers can focus on the core groups through
  specific publications in the Times group e.g
  Femina for women, Filmfare for Photography and
  other niche publications.
• Maximize value for money through multiple
  insertions in different editions
• Indiatimes portal Education Channel.

30
Special Education Issues
Bi-weekly Career Guide Circulated Every Monday
and Thursday with The Times of India
31
Education Feature CalendarJan-Dec 2007
32
The Future Market Size Estimates

• Growth Prospects The number of students going
  abroad is increasing every year
• Between 1993-1994 and 1998-1999, the Indian
  private expenditure on education had risen over
  50 in five years to US 330 million
• RBI broadening policies on student loans

Source USIS Bombay/Embassy Estimates
33
Profile of Student Readers in The Times of India

• Of the total readership of the Times Of India, 31
  are students
• 56 of readers are Graduates
• Of the total readership of The Economic Times, 64
  are Graduates
• 18 of readers are students
• Source NRS 2006

34
Future Trends in Education and Learning

• A growing trend towards newer methods of learning
• E-learning Massachusetts Institute of Technology
  offering certain courses free on the Net
• Distance Education Strategic Tie-ups with local
  players in the field
• At present, 20 percent of India's 133
  universities have correspondence institutes
• A desire for international quality of education
  while being based in India through cooperative
  distance education programmes.

35
Thank you