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Advertising & Marketing Agency Dubai

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The Ideas.Strategy.Design Group is a multi faceted entity with interests straddling Advertising, PR, Publishing, Branding and identity, Multimedia and a Film academy based in Dubai and overseas. For more information visit : – PowerPoint PPT presentation

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Title: Advertising & Marketing Agency Dubai


1
A Credentials Overview
2
ISD is a collaboration of mindsets, ideologies
and the keen desire to deliver excellence in the
field of creative communication strategy. The
Ideas Strategy Design Group was set up in Dubai
in the year 2002 and expanded into other markets
including India and the USA (with operations in
Mountain View, California, Bombay, Bangalore
Kolkata, Vietnam (Ho Chi Minh City), Canada
(Ontario), Mauritius and the UK (London) as well.
Background
3
To Win One
  • We cannot go after thousands of men until we
    learn how to win one.

  • - Claude
    Hopkins

4
Brand building is not a lip-service
exercise. It is a relationship building
mission between the consumers and the
providers of products and services.
This is the focus of ISD in its everyday
activity.  Linking Brand insights Leading to
a persuasive communication strategy and a
portrait of the brands soul. This is the task
ISD is at home with. This is the very reason
of its being.
5
Mission
ISD is committed to create for its clients The
Competitive Advantage in the marketplace through
incisive strategy, cutting-edge creativity, cost
effective neutral media and sensitive PR all
in synch with up-to-date technology.
6
About ISD
Positioning
Business Focus
A complete Communication Consultant offering
360 communication solutions We are not
vendors but consultants
Creating nurturing Brands Technology driven
communication models that will give a
leap-frog advantage to clients
product/services Corporate image building
Presently in UAE, UK India, USA, Canada,
Mauritius and Vietnam. Plans to expand into other
S E Asian markets Core competency as a
Communication Consultancy partner Experienced
management with global / regional expertise
supported by strong local entrepreneurial support
7
The Cutting Edge
Harnessing technology to bring in a sustained
competitive advantage to Clients
products/service Brand Knew, Augmented Reality,
Brand Bar, IQ State of the Art are our initial
forays in to this limitless possibility to create
major disruption in the field of communication
8
Brand Knew
Brand Knew is a one of a kind knewsmagloid that
provides a holistic perspective on the world of
brands and branding. Offering a distilled
compendium of high brow features and in depth
articles that keep readers from the marketing
branding fraternity in close engagement with the
brand eco system. In a nutshell, positioned as
the Harvard Business Review for people interested
in this space Right now has a Print Digital
Edition in the markets of India the M East.
Reaches out to 100000 primary readers every month
9
Brand Bar
A spirited congregation of brand growers and
cultivators who come together periodically in
settings that are eclectic, themed, relevant and
entertaining to both soak in and disseminate
knowledge and intelligence on the world of brands
and branding in a manner that is non intrusive,
passionately engaging yet unassumingly
informal Brand Bar is for the community of brand
farmers across business segments who believe that
building and nurturing brands in todays
marketplace is a perennial process
10
State of the Art
State of the Art is a platform that facilitates
young talent from around the world who find their
freedom of expression in paintings and works of
art. The platforms are in the form of display
galleries, road shows and exhibitions and private
screenings backed by the marketing and PR clout
of the Group
11
IQ
IQ is a complete turn key provider of design and
execution of interior spaces within residential,
commercial and retail environments. As a brand
consultancy, it provides us with great strength
to actually implement brand guidelines and
aesthetics without having the need to outsource
the same. With its state of the art joinery,
trained manpower of more than 200 people and a
30000 sq foot showroom right in the heart of the
business district of Dubai, IQ lends a solid
credence to the Group's overall dynamics
12
Our PR Communication Abilities
  • Crisis Management
  • One-on-one interviews with
  • main newspapers, magazines,
  • online TV channels
  • Conferences
  • Articles on research/industry
  • Case studies
  • Corporate Image Building
  • Thought leadership
  • Product launches

13
People Power
The combined entity has an aggregate strength of
almost 60 professionals combining an eclectic
blend of experience youth, energy passion,
straddling creative, strategy, account planning,
film production media services.
14
Locations
Currently the geographies include
Kolkata
Ontario
California
Ho Chi Minh
London
Bangalore
Mumbai
Dubai
Mauritius
15
Scope of services offered
All mainstream ATL communication across media
touch points Including Print, Outdoor,
Television, Online, Radio etc
All BTL Communication both internal external
Brand strategy and Implementation
Social Media Strategy
Media Research, planning, buying placement
Brand identity/ guidelines
Retail branding Visual merchandising
Digital Marketing
Exhibitions / Road shows Events Design,
fabrication
Web multimedia development
PR Image Management
Audio Visual productions
16
Categories worked on
FMCG
Infrastructure Engineering
Banks Financial Services
Automobile
Jewellery
Food Beverages
Real Estate
Consumer Electronics
Consultancies
Education Training
Apparels
Web verticals
IT Peripherals
Travel Tourism
Interiors Furniture
Wines Spirits
Hospitality
17
Few of our clients
18
ISD Video Link
http//www.youtube.com/watch?vVOloy2wgWO0
19
- Advertising - PR - Publishing - Digital Media -
Branding Identity - Film Academy T 971 4
2971 228 E info_at_groupisd.com www.groupisd.com
Inspiration to change your business
India - Mauritius - UAE - UK - USA - Vietnam
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