Welcome iSPA 2008 to:Standing Out in a Sea of Spas

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Welcome iSPA 2008 toStanding Out in a Sea of
Spas

• Presented By
• Robin Hardy
• Certified Coach Speaker
• 951.789.6648
• www.FollowTheMoose.com

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Standing Out in a Sea of Spas

• Goals for Today
• Target Audience
• What makes Your Spa Unique
• Knowing the Competition
• What does your Client need
• Creative Marketing
• Becoming the Expert
• Spa Club Cards

Robin Hardy Coaching www.FollowTheMoose.com
951.789.6648 Professional Coaching
Consulting
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Standing Out in a Sea of Spas

• Target Audience
• Who
• Needs Desires
• Habits
• What attracts them

Robin Hardy Coaching www.FollowTheMoose.com
951.789.6648 Professional Coaching
Consulting
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Standing Out in a Sea of Spas

• Educate
• In our economy today it is crucial to the
  survival of the Spa to educate your clients and
  potential clients the benefits of regular spa
  visits.

Robin Hardy Coaching www.FollowTheMoose.com
951.789.6648 Professional Coaching
Consulting
5
Standing Out in a Sea of Spas

• What Makes Your Spa Unique
• Services
• Atmosphere
• Customer Service
• Products

Robin Hardy Coaching www.FollowTheMoose.com
951.789.6648 Professional Coaching
Consulting
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Standing Out in a Sea of Spas

• What Makes Your Spa Unique
• The Atmosphere is the first thing a client looks
  to when having a spa experience.
  
• What do you offer to the two most powerful
  senses smell sight?
  

Robin Hardy Coaching www.FollowTheMoose.com
951.789.6648 Professional Coaching
Consulting
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Standing Out in a Sea of Spas

• Knowing The Competition
• Who are they
• Services
• Products
• Atmosphere

Robin Hardy Coaching www.FollowTheMoose.com
951.789.6648 Professional Coaching
Consulting
8
Standing Out in a Sea of Spas

• Knowing The Competition
• You want to know what the competition is doing
  that works does not work so you can adjust your
  spa.
  
• You do not want to copy them, create a new
  experience.

Robin Hardy Coaching www.FollowTheMoose.com
951.789.6648 Professional Coaching
Consulting
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Standing Out in a Sea of Spas

• What Does Your Client Need
• Services
• Products
• Atmosphere
• Emotional
• Physical

Robin Hardy Coaching www.FollowTheMoose.com
951.789.6648 Professional Coaching
Consulting
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Standing Out in a Sea of Spas

• What Does Your Client Need
• Most spa goers are looking for the experience of
  the spa. This is an escape utilizing the two
  strongest senses a human has smell sight.
  
• Create embrace their needs.

Robin Hardy Coaching www.FollowTheMoose.com
951.789.6648 Professional Coaching
Consulting
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Standing Out in a Sea of Spas

• Creative Marketing
• E-Zines
• Newsletters
• Open Houses
• Special of the Month
• BYGO
• Holidays
• Referral Incentives

Robin Hardy Coaching www.FollowTheMoose.com
951.789.6648 Professional Coaching
Consulting
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Standing Out in a Sea of Spas

• Creative Marketing
• Press Releases/Media is better than Marketing.
• Do something in the community that draws the
  attention to your spa from the media

Robin Hardy Coaching www.FollowTheMoose.com
951.789.6648 Professional Coaching
Consulting
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Standing Out in a Sea of Spas

• Becoming The Expert
• Blogs (www.blogger.com)
• Articles (www.amazines.com or www.ezines.com)
• PodCasts (www.podbean.com)

Robin Hardy Coaching www.FollowTheMoose.com
951.789.6648 Professional Coaching
Consulting
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Standing Out in a Sea of Spas

• Spa Club Cards
• Create a Spa Club Card
• Free Service
• Free Product
• Off Services or Product
• Reward repeat clients!

Robin Hardy Coaching www.FollowTheMoose.com
951.789.6648 Professional Coaching
Consulting
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Standing Out in a Sea of Spas

• Questions/Comments
• Robin_at_TheMooseyGroup.com
• Consultations Coaching
• Available
• 951-789-6648

Robin Hardy Coaching www.FollowTheMoose.com
951.789.6648 Professional Coaching
Consulting