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Title: Networking

Networking Advocacy
Advocacy Campaigns of CII
Confederation of Indian Industry (CII)
  • Catalyst for change during in Indias economic
  • Partnered with government, industry and civil
    society to help build India as a global economic
  • Played role in industrial economic development
  • Integral constituents of economic environment
  • Say in policy matters, financial judicial
    systems, social protection framework

Evolution of CII
Engineering Iron Trading Association (1895)
India Engineering Association
Association of Indian Engineering Industry
Engineering Association of India (1942)
Confederation of Engineering Industry (1974)
Confederation of Indian Industry (1991)
About CII
  • Non-government, not-for-profit, industry led and
    industry managed organisation
  • Direct membership- 6500 companies from all
    industry and services sectors, from SMEs to the
    business giants
  • National regional sectoral associations- 350
  • CII therefore is a voice for over 90,000
    companies in India
  • 57 offices across the country 8 international
  • Institutional partnership in 240 counterpart
    association in 101 countries

Functions of CII
  • Towards a more competitive industry
  • Striving for quality, standardisation, corporate
    governance, social responsibility, technology,
    energy environment management etc.
  • Established five institutions of learning
  • Quality
  • Logistics
  • Competitiveness
  • Energy
  • Environment

Providing training, resources assistance and
partnership to business management
Advocacy Strategy
  • Identification of issues hindering growth of the
  • CII act as a platform sectoral consensus
  • Providing solutions to problems faced by
  • CII act as voice for the industry
  • Manage initiate changes
  • Head office concentrates on macro issues,
    regional and state offices address local concerns
  • Second generation reforms- process shifted from
    centralized priority to a truly decentralised

National Committees at CII
  • Agriculture
  • Banking
  • Biotechnology
  • Capital Goods
  • Engineering
  • Civil Aviation
  • Consumer Affairs
  • Corporate Disclosures
  • Accounting Standards
  • Defence
  • Women
  • WTO
  • Young Business
  • IT
  • Insurance
  • Pharmacy
  • E- Commerce
  • Economic Affairs
  • Entertainment,
  • Entrepreneurship Surface
  • Transport
  • Technology Innovation
  • Telecommunication
  • Textiles
  • Tourism
  • USA Offshore IT
  • Venture Capital
  • Private Equity
  • Sports
  • Retailing
  • Export
  • FMCG
  • Fashion Industry
  • Financial Services
  • Food Processing
  • Healthcare Industry
  • HRD
  • Industrial Policy
  • Industrial Relations
  • IPR Patents
  • Inter-modal Transport
  • IT Enabled Services
  • Logistics
  • Marketing
  • Media
  • Oil Gas Exploration
  • Petrochemicals Chemicals
  • Petroleum
  • Power
  • Social Integration

(No Transcript)
Social Development Council (SIDC)
  • It was set up by CII in 1995 to fulfill following
  • Ensure that the benefits of the economic reforms
    and industrial growth are available to the people
    living with poverty and without employment
  • Facilitate industry CSR to achieve holistic
    community development, and, build-up strong
    partnership across the sectors for better
    Governance, Accountability and Empowerment.

Need of SIDC
  • The changing mindsets and growing demand of
    industry have driven the Council to work towards
    strengthening Corporate Social Responsibility
  • Help businesses ensure corporate participation in
    social development.
  • The above objectives are carried out through
  • Sensitizing Industry on Social Development
  • Defining the impact of social responsibility on
  • Channelising the economic benefits to reach the

Networking Partners
  • Government of India
  • Multi-lateral and bi-lateral agencies
  • Other civil society organizations
  • State Governments
  • UNDP - CSR
  • UNIFEM - Women Empowerment
  • UNESCO - Primary Education
  • WHO - Health

Focus Areas of Council
  • Community Development (for livelihood programmes)
  • Disaster Management
  • Education Literacy
  • Population Health including HIV/AIDS
  • Physically Challenged
  • Vocational Training
  • Women Empowerment

Indian Business Trust for HIV/ AIDS (IBT)
  • Established in the year 2000
  • Provide a comprehensive response to the HIV/AIDS
    threat on behalf of the business sector.
  • Set up and supported by CII based on the
    understanding that the virus is not just a
    medical, but also a major socio-epidemic threat.
  • Activities
  • HIV/AIDS Policy for Industry
  • Advocacy
  • Workplace Programmes
  • Capacity Building and Partnerships HIV AIDS
    Clinical Care
  • Publications

IBT Advocacy campaigns and programmes
  • World AIDS Day programmes
  • Sourcing Innovations in India's Response to
    HIV/AIDS A Roundtable with the IT and Financial
    Services Industry
  • National Conferences to sensitise and mobilise
    Business Sector
  • Accelerating the Business Response to AIDS An
    International Conclave
  • Address at the UN General Assembly Special Session

Key Actor Map
Multi-Lateral Agencies
Red Tapism
Government of India State Government
CII And Environment
  • CII introduces the LEED-India green building
    rating system.
  • CII has been extensively advocating green
    buildings, has adopted the US green building
    codes and is now in the process of adopting the
    codes for India.
  • Indian LEED standards had been recently launched
    and would come into effect from January 2007.
  • Some Green Buildings In India are Chennai Tech
    Park Ashok Leyland, RMZ Millennium II, LT ECC
    and Rane Institute for Employee Development
    training centre.

Criteria For Green Building Certificate
  • An aspiring building is evaluated under six
    categories before it is certified as a green
  • Human and environmental health
  • Sustainable site development
  • Water saving
  • Energy efficiency
  • Materials selection
  • And indoor environmental quality.

  • Platinum is the highest amongst the ratings.
    Platinum, gold and silver ratings are benchmarks.
  • This bench marking is called Leadership in Energy
    and Environmental Design or LEED.
  • Many multinationals and corporate offices are
    increasingly seeking green buildings
    certification to improve their brand value and
  • These buildings have substantial economic and
    environment advantages over others. They save on
    energy and water and facilitate efficient
    construction waste management.
  • The whole process of green building certification
    costs range between Rs.12 lakhs and Rs.20 lakhs
    and it is a considerable investment for small
    developers but many multinationals and corporate
    offices realize the advantages and prefer to be
    associated with eco-friendly policies.

Advocacy for Agriculture
  • Growth of economy in India is dependent on growth
    in agriculture. It should therefore not be much
    of surprise that CII has a strong focus on the
    agriculture sector.
  • Recommended rationalization of subsidies inorder
    to spend more on infrastructure development.
  • For Strengthening of credit facilities and
    greater involvement of industry in agriculture
    through incentives for biotechnology, packaging
    ,preservation and others.

  • To move India from Food security to Global food
  • Advocating for the interest of the small farmers
    as it is recognised that raising incomes through
    higher productivity, higher prices and lower cost
    will ultimately benefit Indian business.

Strategy adopted by CII
  • The national task force on agriculture was set up
    by the CII as early as 1996.
  • A national committee on agriculture was set up in
    2001 under the chairmanship of Anand Mahindra
    with ambitious theme from food security to
    Global food dominance.
  • Continued stress on the revamping of the
    agriculture produce Marketing Committee Act of
    the state governments, which would attract more
    private investments into the sector.

  • The proposals to set up the agricultural export
    zones has been welcomed by CII .
  • CIIs national council on agriculture has put
    forward proposals for tax incentives for
    investment in cold chains and storage facilities.
  • CII has also conducted major studies on dairy
    sector potential and on food processing to draw
    attention to the huge market opportunities in
    these sectors to its members.
  • The food regulatory council of CII has set up a
    CODEX cell to disseminate knowledge about
    international food standards .
  • In December 2002, the Indian Farmers and Industry
    Alliance(IFIA) was set up with the help of CII to
    develop cooperation in the two crucial economy

Key Actor Map
National task force on agriculture
Anand Mahindra
Agriculture export promotion zones
Private players
Finance Ministry
CODEX cell
  • What makes you unique among industry associations
    is its global reach, high professionalism,
    excellence of output and its confidence in our
    country future.
  • -Dr Bimal Jalan, MP Former Governor, RBI
  • The best thing about CII is that it is so much
    more than a business lobby group. It is genuinely
    concerned about the corporate governance and is
    always looking at competitiveness issues. It is a
    quality organisation working in public interest.
  • -T N Ninan, Editor Publisher of Business
    Standard Ltd.

Thank You!
Presented by Ajai Kumar Tiwari Roll
No.-06 Nishi Kalpana Pandey Roll No.-26 Pankaj
Sharma Roll No.-27 Rohit Upendra Arya Roll
No.-40 Subhodip Ganguli Roll No.-53
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